Our story and our press information

Who we are

TraknProtect is an innovative technology partnering closely with the hospitality industry on personal security and inventory tracking and analytics solutions. We’re helping hotels with a growing wave of legislative and union demands to ensure worker safety by providing effective, easy to use safety buttons. We also provide real-time location of guest-requested items for increased employee efficiency and enhanced customer service. In addition, we provide analytics and insights into inventory usage to help hotels forecast and budget inventory needs. Our home office team is based in Chicago with satellite locations in Milwaukee and Toronto.

Our Story

TraknProtect was founded in 2013 by CEO Parminder Batra and Arun Sobti with the goal of providing simple, efficient inventory tracking using highly flexible yet reliable BLE technology. Aided by Chicago incubator, 1871, the company’s products now include personal safety, room tray and vendor tracking solutions. to growing number of domestic and international hotels. 



Parminder Batra

CEO & Co-Founder


Tom Hempel

Vice President Product Development


Logos & Graphics


Featured News About TraknProtect

TraknProtect Unveils New Staff Alert Button with Enhanced Design and Expanded Functionality

June 17, 2019 |  
Press Release

Newly released safety button adds valuable features to industry-leading platform creating a higher standard of safety for hospitality employees.   Chicago and Minneapolis – HITEC Booth #3017 – June 17, 2019 – TraknProtect, a pioneer of location-based technology purpose-built for the hotel industry, is revealing its newly enhanced employee safety button at HITEC 2019, taking place […]

TraknProtect Provides Property-Wide Location Technology Through Partnerships with Leading Hospitality Integration Providers

June 13, 2019 |  
Press Release

Plug-and-play technology plays off existing hotel infrastructure to track assets and protect employees.   Chicago and Minneapolis – HITEC Booth #3017 – June 13, 2019 – TraknProtect, a leading provider of real-time location services technology purpose-built for the hospitality environment, has secured a series of significant integrations with several of hospitality’s most prominent technology providers. These […]

TraknProtect Selected to Present Location-Based Employee Security Platform During Entrepreneur 20X (E20X) Competition at HITEC 2019

June 10, 2019 |  
Press Release

The pioneer of employee safety button technology chosen to participate in annual startup competition and showcase at the launch of HITEC Minneapolis 2019.   Minneapolis – HITEC Booth #3017 – June 10, 2019 – TraknProtect, a leading provider of real-time location technology purpose-built for the hospitality environment, has been selected by HFTP (Hospitality Technology Financial Professionals) […]

TraknProtect and NEC Financial Services Extend Assistance for Hotel Safety Button Expenditure

December 18, 2018 |  
Press Release

CHICAGO, IL., Dec 12, 2018 —  At a time when many hoteliers are developing budgeting strategies for 2019, TraknProtect, one of the largest providers of security and tracking systems to the hospitality market, has today announced a relationship with NEC Financial Services to help customers with their employee safety investments. “NEC Financial Services has long […]