The 5-Star Promise Gains Momentum on Anniversary

October 7, 2019

Dear AHLA Member,


So much has happened in the one year since we launched the unprecedented 5-Star Promise, an industry-wide commitment to enhance safety and security for employees and guests. Today, we are proud to announce a 230 percent increase in member participation, from 17 brands to 56 member companies.


Our progress has been exceptional:

  • An estimated 20,000 hotel properties have committed, resulting in an estimated 1.2 million employees who will be better protected and provided with increased training and resources, including many of whom will be provided with ESDs depending on their job responsibilities.
  • More than 5,000 properties have already deployed safety devices this year, with the remaining on track to do so by 2020.
  • All 17 brands originally committed to the 5-Star Promise in 2018 have already completed the remaining pillars of the pledge.

This is a testament to each of you, and your longstanding commitment to employee and guest safety. Thank you to those who have joined us in this pledge, and I encourage everyone to join us as we advance safety and security for our industry.


Today, we’re releasing two newly produced videos showcasing the industry’s efforts on safety and security, and will be engaging in a month-long media tour, including a significant paid social media campaign and we encourage you all to help amplify our voice and show the industry’s collective leadership.


Safety and security are a never-ending challenge, and we are committed to working together with each of you to ensure hotels are safe and secure for all those who work in and visit them.


Thanks for everything you do.



Chip Rogers

Chip Rogers

Support the 5-Star Promise