WHAT WE BELIEVE

Advocating for a safer industry.

Our Commitment to a Safer Hospitality Industry

We strongly believe in the fundamental tenets of the hospitality industry to which we proudly belong and the desire to serve the essential qualities of humanity; the need for shelter and the dedicated provision of care. It was the need to help create safer hospitality environments for both workers and guests that led to the creation of our company, and it’s the principle that guides our technology, our training and our customer outreach everyday, and our commitment to prevent human trafficking in hotels.

Working Toward an End to Human Trafficking

For too many the hospitality industry represents not a place of welcome but one of danger and fear.  Today, thousands of exploited women and children in the United States are trafficked through our hospitality system. And we are joining our industry partners to eradicate this practices. Fortunately, we have some powerful partners in this fight and we urge you to support them as we help make hospitality safer for all. While TraknProtect empowers employees with its safety buttons, our goal is to work with the hospitality industry to prevent and eradicate human trafficking in hotels.

We strongly endorse and support the efforts made by the AHLA and the major brands in the development of the 5-Star Promise to include the eradication of human trafficking and AHLA’s No Room for Trafficking. We believe that as those that service the hospitality industry and we travel and witness human trafficking, we all have a responsibility to educate and train our teams to be active participants in this fight.

You can learn more about the steps you can take to participate in this movement here. It is our responsibility as a community to learn how to identify signs of human trafficking with this toolkit training hotel employees by category. Also, if you witness human trafficking, you can report it in multiple ways:

  • you can report it online at Human Trafficking Hotline;
  • you can send a text to 233-733 (local data charges may apply);
  • you can call 1-800-373-7888; and
  • you can call hotel security to report your suspicions.

We can each do our part and work together in this fight to eradicate human trafficking.